Please forward this to ONE friend today and tell them to subscribe here.In part 3 of Mina’s entrepreneurship playbook, we’re talking go-to-market strategy.
In Cairo, you could put a sign on the door and 35 million people walk past it. In Canada, you have 35-40 million people spread across the second-largest landmass on earth. Your playbook has to be different.
Mina breaks down what actually works when your market is dispersed, your sales cycles are long, and trust takes time to build.
Mina and I chat about:
How to validate product-market fit for Canada’s smaller, spread-out market
Why your target isn’t customers, it’s rejections
The most underutilized customer acquisition channels in Canada
Why guerrilla marketing beats paid ads at the early stage
Dozie’s Notes
One thing that stuck with me as I listened through our conversation:
The goal is 25 rejections, not 25 sales. If you reframe your go-to-market as collecting nos instead of yeses, you stop fearing rejection and start learning from it. Mina’s personal target for Grants-Ease AI is 10,000 rejections. If he hits that number and still hears crickets, he knows it’s time to pivot.
Official Links
✅ Connect with Mina Demian on LinkedIn
✅ Check out Grants-Ease AI
One Ask
If you found this conversation helpful, please forward or share it to one immigrant entrepreneur out there.
