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In this episode, I'm speaking with Mher Mardoyan, a career coach who's been helping newcomers to Canada find jobs with a 90%+ success rate.
With the rise and rise of AI in job applications, it's beginning to seem like traditional online job applications are a losing game for newcomers to Canada. Because for every job posting, there are thousands of applicants and only a tiny weeny number get called in for interviews. Mher thinks its about 2%.
The way out, Mher believes, is the hidden job market. This is where majority of the hiring happens. And the only way to access these opportunities is through networking and referrals.
Because people help people they know and trust, not strangers asking for favors.
In this conversation, Mher and I chat about his seven-step coaching process. We also explore:
Why applying for jobs should be your last resort, not your first
The importance of celebrating small wins during your job search
His one tip for standing out in today's competitive job market
Why investing in your career pays off faster than waiting for free help
Dozie’s Notes
A few things that stuck with me as I listened through this week’s conversation:
Networking is like banking; you first deposit then you withdraw. That someone accepted your connection request on LinkedIn doesn’t mean you should ask them if they can help you find a job immediately. I personally think it’s cringe. Spend some time investing in the relationship. And in due time, you’ll build up enough social credit that allows you ask for help with your job hunt or a referral.
Tell your story. Mher thinks if your story demonstrates how you save employers time, money or increase profit, you’ll be in demand. Methinks same too.
Job hunting in today’s market is emotionally exhausting. Take breaks. Celebrate small wins. Ask for help.
Official Links
✅ Connect with Mher Mardoyan on LinkedIn
✅ Book a career consultation
One Ask
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