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Maria Kamila González is the co-founder of Finanzo, a non-profit organization in Toronto that believes in making newcomers financially aware and has impacted the lives of 100,000 immigrants in the US and Canada. She’s also a money psychologist specializing in financial trauma and decision-making. Over the past decade, she’s worked with individuals and leaders who generate income but continue to experience emotional blocks, fear, or self-sabotage around money. Her work is focused on one core belief: money issues are rarely financial problems — they are nervous system problems.

In her episode, Maria and I chat about:

  • The baseline assessment every newcomer should do before anything else

  • How banks profit from immigrants' ignorance about how credit works

  • How to handle "black tax" and family remittances

  • Why financial planning is best done progressively

  • The Finanzo origin story

Listen now: Spotify // Apple

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Some takeaways:

  • With money, we're often struggling with the money habits we inherited from our parents and our culture's relationship with worthiness. To solve bad money patterns, one needs to tackle these two layers; the family and cultural layer. The family layer, which is what your parents modeled for you as a child, consciously or not. And the cultural layer, which is what colonisation embedded in entire populations about who deserves wealth and who doesn't. Money is tied closely to our identity.

  • Most people know the right financial move. Where it all falls apart is taking action. Most of us already know that high-interest credit card debt isn't great. But we keep collecting those credit cards like the souvenirs we buy at the duty-free shops. This behaviour is why Maria treats financial literacy as therapy.

  • The first step in taking control of your finances is understanding your baseline. Before any financial tool works, you need to understand where you stand, not just financially but psychologically. How much debt do you carry? How much are you sending home? But also: are you afraid of money? Do you feel you deserve wealth? Do you repeat the same financial mistakes every few years?

Where to find Maria:

The Newcomers resources:

Want to work with us? Check out The Newcomers Media Kit

Want more immigrant interviews? Listen to The Newcomers Podcast.

Interested in immigrant entrepreneur stories? Listen to Unfiltered w/PORCH.

Looking to find out what Canadian immigration program you’re eligible for? Check out our Who’s Eligible For series.

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