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Daniella Jasper-Okumagba is the Founder & CEO of The BRDGE, a Canadian food platform that connects ethnic chefs with people craving their food. Her mission with The BRDGE is simple: to make authentic ethnic food as accessible as ordering a pizza. Too often, diverse cultural dishes are hard to find, and talented chefs struggle to reach the right customers. Daniella and her team at The BRDGE are changing that, one event at a time.
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Takeaways
Community-driven growth can be wonderful for a business when you get it right. And Daniella has done it pretty well from the off. She's spent less than one percent of her revenue on advertising. But by simply showing up, collaborating, and being willing to say where she is and what she needs, the BRDGE has grown by leaps and bounds.
There's something about the immigrant entrepreneurial drive that's both fascinating and complicated. There's the risk tolerance and the hunger to succeed that come from taking the kind of leap immigration represents. But you can't let that fearlessness tip into arrogance and assume you can bulldoze your way through anything and everything. Learn how things work in Canada. Ask questions about the market you're trying to build in.
Links
Where to find Daniella:
Daniella Jasper-Okumagba; LinkedIn
The BRDGE’s website
Get The BRDGE to feed your team
The Newcomers Resources
Newsletter writer: Dozie Anyaegbunam
Want to work with us? Check out The Newcomers Media Kit.
Want more immigrant interviews? Listen to The Newcomers Podcast.
Looking to find out which Canadian immigration program you’re eligible for? Check out our Who’s Eligible For series.
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