e02: Nida Ateeq is building her agency one referral at a time

Welcome to Unfiltered w/ PORCH, where we explore what it means to be an immigrant entrepreneur from the POV of the immigrant.

In this episode, I'm speaking with Nida Ateeq, fractional CMO and Founder of Anagar Media, who decided to launch her business one year after moving to Canada.

Talk about cojones.

In this conversation, Nida and I chat about planning and how it gives you a better chance at succeeding, building her business via referrals, her biggest challenges as an immigrant entrepreneur, why not every immigrant will make a great entrepreneur, and more.

Key Takeaways

• Referrals are gold in North America: Cold outreach works, but warm intros shorten the sales cycle and help you leapfrog the trust gaps you’ll often face as an immigrant entrepreneur.

• Small is an advantage: Big agency is great. But being small can mean nimbleness and faster response times that clients can come to appreciate.

• Find your community: You can’t do this alone. Find communities like PORCH. Speak to fellow immigrant entrepreneurs. But don’t limit yourself by chatting with only immigrant entrepreneurs. You can learn from everyone and anyone.

• Automate, automate, automate: The rise and rise of AI means it’s easier than ever to delegate a lot of tasks to the robots. Focus on what you know how to do best - building the business.

Official Links

• Connect with Nida on LinkedIn

• Get a quote from Anagar Media

One Ask

If you got value from this episode, please forward it to one immigrant entrepreneur you know.